H-E-B partners with grassroots and national military organizations like the USO that support our service members and their families across all of the communities they serve.

H-E-B Operation Appreciation is a companywide campaign created to honor the brave men and women of the U.S. Armed Forces — men and women who are H-E-B Partners and customers, friends and family.

Operation Appreciation partners with the USO to support U.S. troops and their families. In contributing time, talent and financial support, H-E-B recognizes and appreciates the dedication and sacrifices service members make on behalf of the nation.

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